Countdown Benelux

The Countdown concept forms the basis for the successful expansion of loyalty programs for companies and organizations.

Since 1988, Countdown has been active on the Belgian market with this proven concept. The starting point is the Countdown card with which the cardholder is entitled to immediate cash reductions from the member businesses. These are not only independent small retailers but also leading chains and amusement parks. The discounts and advantages amount to an average of 10% and cover virtually the entire range of consumption. The most diverse branches are represented such as restaurants, clothing stores, care services, interior design stores, and leisure-time facilities.

Communication regarding the Countdown Acceptance Points takes place on the Countdown website and through the Countdown Guide. The agreed upon discounts are clearly indicated and are guaranteed by Countdown. Moreover, the associated businesses are recognizable by the Countdown door stickers.

For everyone involved, the Countdown formula is a win-win situation:

The firms and organizations integrate the Countdown discount facilities as an added value into their loyalty program with the objective of recruiting members/customers and assuring their loyalty.
The cardholders acquire extra purchasing power. They save a lot of money by the discounts they obtain and so the emotional tie with the card issuer is reinforced.
For the participating businesses, the accepting of the Countdown card is a handy marketing tool for generating more traffic and for attracting new customers without extra effort and for securing their loyalty.
Countdown can continually invest in the expansion of its store network with the yields that are generated by the execution of loyalty programs for firms and organizations. To do this, Countdown has a ready-made entry formula, but tailor-made loyalty programs are also prepared.