RSS AssistantPlus.behttp://www.assistantplus.behttp://www.assistantplus.be/Standard_formats_for_bannershttp://www.assistantplus.be/Standard_formats_for_bannersThere are a number of different formats known as standard banners. The standards evolved from guidelines developed by market leaders. Each company is of course free to develop its own formats,...Thu, 04 Feb 2010 10:55:12 +0100http://www.assistantplus.be/Communication_A_step-by-step_planhttp://www.assistantplus.be/Communication_A_step-by-step_planWhat steps should you take when developing your company’s communication strategy? Well begun is half done, according to the Greek philosopher Aristotle. This is also true in communication. A well-...Sun, 01 Feb 2009 17:58:00 +0100http://www.assistantplus.be/smart__setting_your_communication_objectiveshttp://www.assistantplus.be/smart__setting_your_communication_objectivesThe backbone of every communication plan The foundation of a successful communication project is a clear answer to the following question: "What do we want to achieve with the communication in thi...Sun, 01 Feb 2009 17:52:03 +0100http://www.assistantplus.be/How_do_people_read_on_the_internethttp://www.assistantplus.be/How_do_people_read_on_the_internetWriting for the web is not the same as writing for print! With a new form of information transfer, the Internet has created lots of new possibilities. This freedom means that reader behaviour has ...Sun, 01 Feb 2009 17:47:39 +0100http://www.assistantplus.be/external_communication_channelshttp://www.assistantplus.be/external_communication_channelsSelect the appropriate channel for every message! External communication is much more than just websites or advertisements. The following list highlights the most important channels of external co...Sun, 01 Feb 2009 17:42:25 +0100http://www.assistantplus.be/direct_mail_or_mailwaveshttp://www.assistantplus.be/direct_mail_or_mailwavesEvery communication channel has its advantages and disadvantages. However, the differences between Direct Mail and Mailwaves are not always that clear. We present an overview. Direct Mail What is...Sun, 01 Feb 2009 17:37:46 +0100http://www.assistantplus.be/writing_for_the_webhttp://www.assistantplus.be/writing_for_the_webCaptivating web surfers is quite a challenge! Writing for the World Wide Web is another discipline than writing for printed matterials. There are a few principles you have to follow when writing f...Thu, 29 Jan 2009 01:00:41 +0100