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External Communication

Writing for the web

Captivating web surfers is quite a challenge! Writing for the World Wide Web is another discipline than writing for printed matterials. There are a few pri...
SMART – setting your communication ob...

The backbone of every communication plan The foundation of a successful communication project is a clear answer to the following question: "What do we want...
External communication channels

Select the appropriate channel for every message! External communication is much more than just websites or advertisements. The following list highlights t...
Communication: A step-by-step plan

What steps should you take when developing your company’s communication strategy? Well begun is half done, according to the Greek philosopher Aristotle. Th...
How do people read on the internet?

Writing for the web is not the same as writing for print! With a new form of information transfer, the Internet has created lots of new possibilities. This...
Standard formats for banners

There are a number of different formats known as standard banners. The standards evolved from guidelines developed by market leaders. Each company is o...
Direct Mail or Mailwaves?

Every communication channel has its advantages and disadvantages. However, the differences between Direct Mail and Mailwaves are not always that clear. We p...